CareCo Customer Experience

I was the lead UX designer in defining the customer experience for CareCo, a new business being created by a large Blue Cross and Blue Shield affiliate. Using Maddock Douglas customer segmentation and other research, we held stakeholder interviews, conducted a user experience workshop with business and technology stakeholders, and created a customer experience roadmap.


Major Insurance and Risk Management Provider

A large global insurance and risk management provider came to Wire Stone, an international design and branding agency, to combine several of their websites into a single, unified experience. Working with the Wire Stone team, I led the user experience track of the redesign. We worked with the the client team to create a navigation structure that could […]

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Juno Lighting Group

Working with the creative team at Wire Stone, I led the user experience work stream for the redesign of Juno makes thousands of lighting products across a wide range of product categories. Our goal in the redesign was to make it easier for Juno’s customers to find exactly the item they need. We created […]

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Health Insurance Member Portal

While working at Maddock Douglas, I was the user experience lead in redesigning the member portal for a major regional health insurance carrier. In the first phase of the project, we conducted a two-day user experience workshop with the client project team, during which we defined high level “journey flows” through key aspects of the […]

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Manufacturing Business Process Analysis

A heavy manufacturing client needed to overhaul and streamline their ordering and manufacturing process. I worked with the leading design firm VSA Partners to create a detailed business process analysis.

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Working with the Digital team at “Cramer-Krasselt”:, I created the information architecture and implemented a Web-standards based page structure for Cellular South’s public e-commerce site.

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Bosch Tools Kiosk

Bosch Power Tools wanted an interactive kiosk that would help tool owners find the right accessories.

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Bank of America: Asset Allocator

Bank of America hired us at AGENCY.COM to create a Web based version of their Asset Allocator tool. This is where I learned what the Efficient Frontier is.