David Ham | User Experience

Cellular South.com

Cellular South, a wireless provider serving several Southern states, had two main business requirements: they wanted to encourage more of their customers to manage their accounts online, and they wanted to make their online store easier to use.
Working with the design and technical team at Cramer-Krasselt, I created site maps for the public e-commerce site and Customer Care site. I also created a unified checkout process that accounted for four different classes of customers and the dependencies between phones, plans, and accessories.

With the architecture and requirements established, I helped to develop and implement a skinnable XHTML/CSS page structure that featured four user-selectable “skins” and Flash-based dynamic page title graphics. I integrated the design into a BEA Weblogic-based J2EE application.

Cellular South - screenshot

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