I was the lead UX designer in defining the customer experience for CareCo, a new business being created by a large Blue Cross and Blue Shield affiliate. Using Maddock Douglas customer segmentation and other research, we held stakeholder interviews, conducted a user experience workshop with business and technology stakeholders, and created a customer experience roadmap.
A large global insurance and risk management provider came to Wire Stone, an international design and branding agency, to combine several of their websites into a single, unified experience. Working with the Wire Stone team, I led the user experience track of the redesign. We worked with the the client team to create a navigation structure that could […]
Working with the creative team at Wire Stone, I led the user experience work stream for the redesign of JunoLightingGroup.com. Juno makes thousands of lighting products across a wide range of product categories. Our goal in the redesign was to make it easier for Juno’s customers to find exactly the item they need. We created […]
While working at Maddock Douglas, I was the user experience lead in redesigning the member portal for a major regional health insurance carrier. In the first phase of the project, we conducted a two-day user experience workshop with the client project team, during which we defined high level “journey flows” through key aspects of the […]
A heavy manufacturing client needed to overhaul and streamline their ordering and manufacturing process. I worked with the leading design firm VSA Partners to create a detailed business process analysis.
Working with the Digital team at “Cramer-Krasselt”:http://www.c-k.com, I created the information architecture and implemented a Web-standards based page structure for Cellular South’s public e-commerce site.
In 1998, I designed and built the Web site for Chicago’s Goodman Theatre.
Bosch Power Tools wanted an interactive kiosk that would help tool owners find the right accessories.
Bank of America hired us at AGENCY.COM to create a Web based version of their Asset Allocator tool. This is where I learned what the Efficient Frontier is.